About Us

Seafood Innovations International Group Pty Ltd. Pty Ltd was established in March 2001 by Bruce Goodrick as the business to build and market the Seafood Innovations International Group Pty Ltd. range of products and services.
 
Bruce is a scientist who has spent his career in the seafood industry and has specialised in wild catch and farmed fin fish.  Bruce’s vast knowledge and experience are the driving force behind Seafood Innovations International Group Pty Ltd..

Our product and service range includes fully automated humane fish stunning and bleeding equipment together with scientific harvesting consultancy and training.

To date, our patented technology has been successfully applied to a variety of fish species including Atlantic salmon, Yellowtail, Mulloway and Trout. We are also well advanced in developing systems to harvest Pangassius, Tilapia and Barramundi with future prospects including Cobia and Cod.

Seafood Innovations International Group Pty Ltd. remains at the forefront of Harvest technology because of its strong commitment to research and development (SI expends over 10% of turnover each year on research and development).

 

Seafood Innovations International Group Pty Ltd.' Head Office and manufacturing base is in Queensland Australia where we work closely with reputable engineering suppliers to ensure all components are manufactured to the highest standards.

Seafood Innovations International Group Pty Ltd.' research base is in Tasmania Australia where we work collaboratively with a successful Atlantic salmon producer to develop and test our leading edge technology.

The successful commercialisation of the Seafood Innovations International Group Pty Ltd.' technology has assisted many Aquaculture companies world wide, to achieve humane, efficient and clean fish harvest practices with high quality product outcomes.

We are progressively developing a world wide network support base with the establishment of Seafood Innovations International Group Pty Ltd. Canada, exclusive agents in Norway, (Stranda Prolog AS) and in the USA, (WMT Inc.).

 

Humane slaughter goes hand in hand with Superior Quality

The percussive stunning method is recognized by all world authorities as the optimal method for humane slaughter, i.e. World Society for the Protection of Animals (WSPA) The Royal Society for the Protection of Cruelty to Animals (RSPCA), MAFF ( Minister of Agriculture, Fisheries and Food), The International Fund for Animal Welfare (IFAW), USDA (United States Department of Agriculture), The European Commission's Standing Committee Of The European Convention For The Protection Of Animals Kept For Farming Purposes , HSA ( Humane Slaughter Association), etc

There is abundant evidence in literature and in industry linking percussive stunning with improved flesh quality and this has been a driving force behind industry adoption. When compared with some techniques such as CO 2 sedation, the difference is extremely obvious ( click here to see a comparison of different harvest methods ). Unlike asphyxiation or CO 2 sedation, the fish are rendered insensible instantaneously and irrecoverably.

Complete 3rd Generation Autofeed System. Installed as a complete unit on Vessel Canada, 2008.